September 8, 2016 – Washington, D.C. The Red Cross recently released a new and interactive mobile radio app, accessible across Latin America, in partnership with AudioNow®, the world’s leading mobile technology provider for broadcasters. The app helps increase accessibility across the continents to important news and information disseminated by Radio Cruz Roja, the official radio station for the Red Cross in the Americas.

Radio Cruz Roja, based out of Panama City, Panama, is supported by the Regional Delegation of the Red Cross in the Americas (Delegación Regional de la Cruz Roja Americana). Listeners tuning-in to popular music programming can also hear important and up-to-date information on current events, health topics and humanitarian situations relevant to their region and communities. Key programs include Programa Punto de encuentro, Programa de salud, or an example of a recent focus, Programa Virus Zika.

The new mobile app, available on all Android and Apple phones across Latin America, permits audiences to listen live or select from recent programs. Listeners can receive notifications and announcements directly from the station, and through Radio Reporter feature, users can send their own text, audio or picture messages directly to station.

AudioNow® is the world’s leading provider of mobile apps and call-to-listen technology for broadcasters, with more than 4,000 radio and television partners worldwide.

For more information about Radio Cruz Roja contact Roberto Brito De La Cuesta at roberto.britodelacuesta@redcross.org.

For more information on AudioNow® contact Natalie White, Manager of Business Development for AudioNow: natalie.white@audionow.com.