December 10, 2012 – Need updates on where to get annual cancer screenings? Missed the Sunday sermon, or simply want to hear it again? Eager for the latest analysis of the Redskins or D.C. United game? Or want to hear traffic, interviews, and politics directly from your phone, without soaring costs? 

AudioNow, the nation’s leading mobile-to-phone platform, announced today a new D.C. Spanish-language Mobile Channel that allows callers to listen directly to their favorite local Spanish-language programs — including Radio America 1540 AM, Radio Cristiana, and ESPN 980 – by dialing a phone number: 712- 432- 6850. 

As data rates continue to increase, the new service utilizes voice minutes which continue to trend to “unlimited”. Listeners can dial from any phone – no “smart phones” or internet needed — from anywhere inside the United States, without the high cost of data plans. 55% of Hispanics do not use “smart phones,” according to recent studies, and Hispanic audiences are heavier users of radio than newspapers or TV, spending half their radio time with Spanish-language formats. 

“It’s an immense service to the Hispanic community,” said Felipe Umana, 23, who works downtown and finds the service accessible as he commutes through the city, or any time he is away from a radio. “You just have to pick up the phone and listen.” 

“It’s also great for the elderly,” Umana added, “who listen to the radio most often. And immigrants here in D.C. who rely on their cell phones – it helps them connect with their community here in the U.S.” 

Local Spanish-language broadcasters are flocking to the service, according to Alexander Martinez, Director of Radio Cristiana, an Oxen Hill, Maryland based station that features twenty-four hour Christian programming. The reason is simple, he said. They’re reaching a new audience: Hispanics on-the-go. 

“Since working with AudioNow our audience has grown 300%. For those that don’t have the internet, they can still have easy access to our programs whether they are working in the supermarket, waiting for the bus, or are out and about. People are very satisfied with the service,” said Martinez. 

Other featured programs featured include Radio America, D.C.’s oldest Spanish-language radio broadcast. The popular show “Calentando la Manana” (Heating up the Morning”) is hosted by Alejandro Carrasco, weekdays from 8 am – 12 pm. For health talk and information, callers can choose “Prevencion,” hosted by Dr. Elmer Huerta, informally known as the “Sanjay Gupta of the Hispanic Community,” from 1pm – 2pm on Radio America. Huerta is President of the American Cancer Society, and one of the first physicians to specialize in cancer prevention. 

“Being able to provide so many different types of information to the Spanish-language community here in D.C., Maryland and Virginia is exciting for us, particularly since we’re based here,” said George Cernat, the Chief Marketing Officer for AudioNow. “It’s absolutely the direction we want to go in. Practical. Easy. And most importantly — affordable.” 

 

 

December 10, 2012 – Need updates on where to get annual cancer screenings? Missed the Sunday sermon, or simply want to hear it again? Eager for the latest analysis of the Redskins or D.C. United game? Or want to hear traffic, interviews, and politics directly from your phone, without soaring costs? 

AudioNow, the nation’s leading mobile-to-phone platform, announced today a new D.C. Spanish-language Mobile Channel that allows callers to listen directly to their favorite local Spanish-language programs — including Radio America 1540 AM, Radio Cristiana, and ESPN 980 – by dialing a phone number: 712- 432- 6850. 

As data rates continue to increase, the new service utilizes voice minutes which continue to trend to “unlimited”. Listeners can dial from any phone – no “smart phones” or internet needed — from anywhere inside the United States, without the high cost of data plans. 55% of Hispanics do not use “smart phones,” according to recent studies, and Hispanic audiences are heavier users of radio than newspapers or TV, spending half their radio time with Spanish-language formats. 

“It’s an immense service to the Hispanic community,” said Felipe Umana, 23, who works downtown and finds the service accessible as he commutes through the city, or any time he is away from a radio. “You just have to pick up the phone and listen.” 

“It’s also great for the elderly,” Umana added, “who listen to the radio most often. And immigrants here in D.C. who rely on their cell phones – it helps them connect with their community here in the U.S.” 

Local Spanish-language broadcasters are flocking to the service, according to Alexander Martinez, Director of Radio Cristiana, an Oxen Hill, Maryland based station that features twenty-four hour Christian programming. The reason is simple, he said. They’re reaching a new audience: Hispanics on-the-go. 

“Since working with AudioNow our audience has grown 300%. For those that don’t have the internet, they can still have easy access to our programs whether they are working in the supermarket, waiting for the bus, or are out and about. People are very satisfied with the service,” said Martinez. 

Other featured programs featured include Radio America, D.C.’s oldest Spanish-language radio broadcast. The popular show “Calentando la Manana” (Heating up the Morning”) is hosted by Alejandro Carrasco, weekdays from 8 am – 12 pm. For health talk and information, callers can choose “Prevencion,” hosted by Dr. Elmer Huerta, informally known as the “Sanjay Gupta of the Hispanic Community,” from 1pm – 2pm on Radio America. Huerta is President of the American Cancer Society, and one of the first physicians to specialize in cancer prevention. 

“Being able to provide so many different types of information to the Spanish-language community here in D.C., Maryland and Virginia is exciting for us, particularly since we’re based here,” said George Cernat, the Chief Marketing Officer for AudioNow. “It’s absolutely the direction we want to go in. Practical. Easy. And most importantly — affordable.” 

 

December 10, 2012 – Need updates on where to get annual cancer screenings? Missed the Sunday sermon, or simply want to hear it again? Eager for the latest analysis of the Redskins or D.C. United game? Or want to hear traffic, interviews, and politics directly from your phone, without soaring costs? 

AudioNow, the nation’s leading mobile-to-phone platform, announced today a new D.C. Spanish-language Mobile Channel that allows callers to listen directly to their favorite local Spanish-language programs — including Radio America 1540 AM, Radio Cristiana, and ESPN 980 – by dialing a phone number: 712- 432- 6850. 

As data rates continue to increase, the new service utilizes voice minutes which continue to trend to “unlimited”. Listeners can dial from any phone – no “smart phones” or internet needed — from anywhere inside the United States, without the high cost of data plans. 55% of Hispanics do not use “smart phones,” according to recent studies, and Hispanic audiences are heavier users of radio than newspapers or TV, spending half their radio time with Spanish-language formats. 

“It’s an immense service to the Hispanic community,” said Felipe Umana, 23, who works downtown and finds the service accessible as he commutes through the city, or any time he is away from a radio. “You just have to pick up the phone and listen.” 

“It’s also great for the elderly,” Umana added, “who listen to the radio most often. And immigrants here in D.C. who rely on their cell phones – it helps them connect with their community here in the U.S.” 

Local Spanish-language broadcasters are flocking to the service, according to Alexander Martinez, Director of Radio Cristiana, an Oxen Hill, Maryland based station that features twenty-four hour Christian programming. The reason is simple, he said. They’re reaching a new audience: Hispanics on-the-go. 

“Since working with AudioNow our audience has grown 300%. For those that don’t have the internet, they can still have easy access to our programs whether they are working in the supermarket, waiting for the bus, or are out and about. People are very satisfied with the service,” said Martinez. 

Other featured programs featured include Radio America, D.C.’s oldest Spanish-language radio broadcast. The popular show “Calentando la Manana” (Heating up the Morning”) is hosted by Alejandro Carrasco, weekdays from 8 am – 12 pm. For health talk and information, callers can choose “Prevencion,” hosted by Dr. Elmer Huerta, informally known as the “Sanjay Gupta of the Hispanic Community,” from 1pm – 2pm on Radio America. Huerta is President of the American Cancer Society, and one of the first physicians to specialize in cancer prevention. 

“Being able to provide so many different types of information to the Spanish-language community here in D.C., Maryland and Virginia is exciting for us, particularly since we’re based here,” said George Cernat, the Chief Marketing Officer for AudioNow. “It’s absolutely the direction we want to go in. Practical. Easy. And most importantly — affordable.”