New “AudioNow Insights” Survey Feature Brings Broadcasters Closer to their Audience
Survey shows respondents extremely engaged in national elections
Washington, D.C. – April 2, 2013 – AudioNow, the leading call-to-listen mobile phone platform in the United States, released today a multilingual survey that gauged issues of top concern among ethnic communities, including gun control. Five participating broadcasters – Radio America 1540 AM; La Que Buena 1640 AM (in Spanish); Radio Kiskeya (in Creole); Punjabi Radio USA (Punjabi); and Radio Chardi Kala — offered a unique window into the opinions of in-language audiences, with callers participating from across the U.S.
The survey launches the company’s AudioNow® Insights TM feature, a unique tool that enables audience research among participating broadcasters on the AudioNow platform. With exceptionally high audience response rates and cost efficiencies unavailable through traditional outbound polling, the service offers a window into opinions among the hardest to reach communities in the U.S.
Key findings of the survey included:
• Among Spanish speakers, 52% of eligible voters report immigration as the number one issue in their community, compared to 71% of respondents ineligible to vote in the 2012 elections – a 19 point gap. Across communities interviewed, listeners report immigration as the top issue facing their community.
• At least 7 out of 10 listeners within each community say that they favor stricter gun control laws in the United States. Of respondents who report keeping a gun or firearm in their home, 82% say that they support stricter gun control laws in this country. More telling, support is not lost among gun owners when they hear about specific proposals.
• Of 1,138 interviews conducted among adults who were eligible to vote in 2012, a full 71% of respondents report actually voting – approximately 10% higher than the national average in recent presidential elections.
For the entire survey results, please click here
From February 14-21st, the survey was conducted among 2,040 news attentive listeners, from five broadcasting stations. Included in the sample are 619 interviews among Spanish speaking listeners; 405 interviews among Creole speaking listeners, and 1,016 interviews among listeners in the Punjabi community. AudioNow retained the services of Hart Research Associates in Washington to produce the survey.
For media coverage, please click here:
Radio America can be listened to live anytime through AudioNow by dialing: 213.493.0154.
La Que Buena : 712.432.1970.
Radio Kiskeya: 415.655.0850
Punjabi Radio USA: 832.551.5029
Radio Chardi Kala: 832.551.5038
AudioNow is the leading radio-by-phone platform in the United States. With over 1,000 broadcast partners airing in 50 languages in North America, the UK, Europe, and Africa, the platform allows listeners each day to connect to content through its call-to-listen platform, with industry leaders such as BBC, C-SPAN, Radio France Internationale, Voice of America, Al Jazeera, Entravision, ESPN, Motor Racing Network, and hundreds of in-language domestic and international broadcasters. The company has in excess of 1 million unique users, and expects to deliver 2 billion listener minutes in 2013.