During January, 2015 AudioNow® helped World Education Services survey college-educated immigrants across the U.S. as part of a new immigrant talent study funded by the Knight Foundation. Surveys were launched in five languages including Amharic, English, Haitian Creole, Punjabi and Swahili and asking respondents about their experiences living and working in the United States.

To sample the English survey call: 213.493.0110

Read the full Case Study, to learn more about this innovative survey technique.


New immigrant talent study will help six cities leverage local talent to contribute to economic development
Posted On 2 Oct 2014

World Education Services to lead study with $70,000 from Knight Foundation

NEW YORK-Oct. 2, 2014-A new study of college-educated immigrants will track the experiences of underutilized, skilled immigrants in six cities to discover ways to better integrate and leverage the talents of workers who were educated abroad. The study is being led by the nonprofit World Education Services with support from the John S. and James L. Knight Foundation.

The study will survey immigrants in four cities where Knight invests through its community and national initiatives program: Detroit, Miami, Philadelphia and San Jose, Calif. Boston and Seattle will also be included in the survey because of their large population of college-educated immigrants, and their potential to uncover valuable lessons for other cities.

The U.S. is home to approximately 3.7 million college-educated immigrants who received their degrees abroad. However, 26 percent of these skilled workers are unemployed or working in low-wage jobs. This so called “brain waste” has negative consequences for immigrants and their families, as well as employers looking for high-skilled workers, and cities seeking to advance their economy.

“Gathering this information will help ensure that cities can draw on the full talents of their foreign-born residents,” said Paul Feltman, director of the Global Talent Bridge initiative at World Education Services. “While many of these individuals hold jobs as doctors or engineers, others have struggled to transfer their international credentials and obtain professional employment in the United States; this study will help us to understand why.”

“The large pool of college-educated immigrants in these cities includes untapped talent that can contribute to economic development,” said Carol Coletta, Knight Foundation vice president of community and national initiatives. “Using this new data the six cities can craft a plan for action, and identify ways to integrate these skilled workers into the fabric of the community.”

The first-of-its-kind study will track the career paths of workers who were educated abroad to determine the factors that lead to their success or limit their progress. Results will be used to create a set of recommendations for cities to better integrate skilled workers into their communities, and take advantage of their many talents.

As part of IMPRINT (Immigrant Professional Integration), a coalition of organizations active in skilled immigrant integration, World Education Services will collaborate on this project with other IMPRINT members and community partners.

In addition, the Institute for Immigration Research at George Mason University will serve as lead research partner.

Finally, AudioNow, a technology company that helps radio stations reach immigrant listeners via mobile phone, will join the project as a research partner.
“Working with AudioNow will allow us to reach immigrants who may be difficult or impossible to reach via traditional survey methods,” said Feltman. “People who are calling into a radio show already have a trusted relationship with the broadcaster, making them more likely to consent to participating in the survey when asked.”

The results of the study are expected to be released in early 2015.

About the Organizations


About the John S. and James L. Knight Foundation

Knight Foundation supports transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts. The foundation believes that democracy thrives when people and communities are informed and engaged. For more, visit www.KnightFoundation.org


About World Education Services

World Education Services (WES) is the leading source of international education intelligence. WES is a not-for-profit organization with nearly 40 years’ experience evaluating international credentials. WES provides more than 100,000 evaluations each year that are accepted by thousands of academic institutions, employers, licensing and certification boards, and government agencies in the U.S. and Canada. WES’s Global Talent Bridge initiative is dedicated to helping skilled immigrants fully utilize their talents and education in the United States. Learn more at www.wes.org



IMPRINT (Immigrant Professional Integration) is a national coalition of nonprofit organizations. Founded in 2011, IMPRINT is an advocate for federal, state and local policies that aid in the economic integration of immigrant professionals. Learn more at www.imprintproject.org


About the Institute for Immigration Research

The Institute for Immigration Research is a joint venture between George Mason University and The Immigrant Learning Center, Inc. (ILC) of Massachusetts. Its mission is to refocus the immigration conversation among academics, policy-makers and the public, including the business community and media, by producing and disseminating unbiased and objective, interdisciplinary academic research related to immigrants and immigration to the United States.
Learn more about the Institute for Immigration Research


About AudioNow

AudioNow, based in Washington, D.C., is the world’s largest mobile platform connecting radio broadcasters to listeners in the diaspora through call-to-listen technology. With more than 4,500 broadcast partners, including global leaders such as the United Nations, BBC, Radio France International, Radio Free Asia, and the Voice of America, AudioNow reaches more than 130 different nationalities and ethnic groups, also providing unique research and survey capabilities unavailable anywhere in the world. Learn more at www.audionow.com



Amanda Bergson-Shilcock, IMPRINT, Communications and Policy Director

Natalie White, AudioNow, Manager of Market Research
202-621-2285, natalie.white@audionow.com

Anusha Alikhan, Director of Communications, Knight Foundation
305-908-2677, media@knightfoundation.org


A Whole New Way to Reach Immigrant Listeners

Posted On 14 Jan 2015

  • Did you know that IMPRINT is using a pioneering new technique to reach immigrant professionals for our survey?

It’s true! In addition to our online survey, we are partnering with the Washington, DC-based AudioNow to conduct a survey of immigrant radio listeners in five languages: Amharic, English, Haitian Creole, Punjabi and Swahili.

Here’s the intriguing part: We don’t have to run ads to try to generate listener response. Rather, each listener is individually invited to participate in the survey when they begin listening to their favorite radio show.

This works because listeners aren’t just passively tuning a radio. They are calling in to listen to the broadcast via their mobile phones.

AudioNow is the leading provider of this “radio-by-phone” technology. It hosts broadcasts from more than 2,500 different radio stations, resulting in more than 2.5 billion listening minutes in 2014. Among its broadcast partners are the United Nations, the Voice of America, BBC, Haiti’s premier broadcaster Radio Television Caraibes, and Ethiopian Satellite Television.

IMPRINT is delighted to be working with AudioNow to implement this new approach to data-gathering. Early signs are promising: AudioNow has previously used this tool in successful research on Haitian and Somalian listeners’ remittance practices. Learn more about AudioNow Research Services.


How the Survey Works

Each survey has been pre-recorded by a radio station DJ, so that listeners hear a familiar voice.

When listeners call in to listen to their radio station — such as Radio Television Caraibes — a short recorded prompt asks them if they are willing to participate in the survey. Listeners use the buttons on their phone to select an answer, such as 1 for Yes, 2 for No, and 3 for Maybe Next Time.

Listeners who agree to take the survey will be prompted to answer approximately 12 short, multiple-choice questions. Listeners respond by selecting the button that corresponds to their answer, or pressing a different button to hear the question repeated.

At the conclusion, listeners are invited to “opt-in” to receiving a call back to discuss their answers in more detail. This function allows us to gather some qualitative data to supplement the quantitative data produced by the automated survey.

Once a listener has completed the survey (or if they have declined to take it), they will never hear the survey request again, unless they call into the radio station from a different phone number.