February 3, 2017 – Washington, D.C. – China Global Television Network (CGTN), formerly known as CCTV, has re-launched, with the English channel as its flagship. With their mobile-first initiatives, CGTN America worked with AudioNow®, the leading mobile developer of in-language apps for global broadcasters, to launch a new version of the app, in stores now.
The update puts engagement and accessibility at the forefront. CGTN is a multi-platform media group and the latest version of the app reflects just that. Now included in the app are both live and on-demand video content via YouTube, native integration of CGTN America’s social media channels, and the ability for users around the world to send news and updates directly to the station using the state-of-the-art Radio Reporter feature.
The app’s modular design allows each user to quickly hone in on the content that matters most to them. “It’s our pleasure to take our experience in creating apps for global broadcasters and use it to ensure CGTN’s audience still receives the top-notch content they’re accustomed to,” says Elan Blutinger, AudioNow® Chairman and CEO.
Headquartered in Washington, D.C. since 2008, AudioNow® has become the leading developer of unique innovative apps for global and local broadcasters designed around listener engagement unique to communities and broadcaster genres. In addition to CGTN America, AudioNow® app partners include WTOP, VOA, BBC, Radio America, Multimedios, Radio Television Caraibes, United Nations, and apps in over 50 languages.
For more information, contact AudioNow® Director of Digital Partnerships – Rebecca Walker at: rebecca.walker@audionow.com