First-ever payment system in media apps aimed at lowering consumer fees while benefiting broadcasters and their audiences
June 2nd, 2016 – Washington, D.C. – AudioNow® Plus, the technology affiliate of the world’s largest mobile distribution platform that connects in-language broadcasters with their audiences in the diaspora, announced the service with Viamericas Corporation, an international licensed remittance company. The partnership will allow broadcaster’s listeners to send money from mobile devices in the U.S. to friends and family in Latin America and the Caribbean, with more regions to follow, directly on AudioNow® Plus apps and broadcaster websites for qualifying broadcasters. AudioNow® is the largest platform connecting 4000+ in-language broadcasters to mobile phones globally.
Broadcasters connected to the AudioNow® Plus platform, will be able to allow listeners to access licensed remittance services directly from their AudioNow® mobile app. The service gives customers a secure and low cost way to send money home through their iOS or Android device, and delivers new marketing services and revenue streams to broadcasters while providing an important community service to listeners.
“We want to make it easier for anyone to send money home to friends and family,” says Paul Dwyer, CEO of Viamericas. “We understand that sending money needs to be both convenient and secure, and this partnership gives us an opportunity to step into a new digital platform that will be easy for diaspora media consumers to use, saving them time and money.”
According to the Wall Street Journal, $62.4 billion was remitted last year to Latin America and the Caribbean, mostly from the U.S. Simultaneously, there has been an increase in migrants sending money over the Internet, using computers and mobile devices.
AudioNow® broadcast partners who have entered the remittance program include the largest broadcasters in Haiti, Radio Television Caraibes; Radio Kiskeya; Radio Vision 2000; as well as Spanish-language broadcasters, Radio America 1540 AM, Radio Guadelupe, and Grupo Promomedios in Mexico.
“Now is the perfect time to deliver new offerings that benefit our broadcast partners and their listeners as mobile users increasingly rely on a smaller number of service providers,” says Alexandra Moe, Vice President of Strategy of AudioNow® Plus. “Media consumers all over the world rely on remittances sent from family and friends in the US, and we want to make it easier for them while providing new revenue streams for our broadcasters. This new feature is the first of many services that strengthen community goodwill between the broadcaster and their audience.”