February 18, 2016 – Washington, D.C. Grupo Oro, a premiere broadcaster from Puebla, Mexico, and AudioNow, the leading provider of Call-to-Listen ™ and in-language mobile applications, announced today the launch of Grupo Oro’s first app for Android and iPhone:
To serve their growing audience in Puebla, as well as listeners who live in the United States, Grupo Oro partnered with AudioNow to establish a mobile presence. In addition to streaming live broadcasts, the app also offers the following recorded programs as downloadable podcasts:
- Oro Noticias Primera, y Segunda Emision: the latest news headlines from Mexico and around the world right on your phone.
- Música con Selene Ocampo y Paco Arrieta: specially curated music, from today’s top hits, to classic favorites.
- Heineken High Music: the best of party music, remixes, and specialty beats.
“I am excited to meet our audience on a new platform, bringing our content to mobile phones where listeners already prefer to access their music. AudioNow has been a great asset in helping us implement our vision for our mobile app, and I can’t wait to see the impact.”
— Juan Armando Torrelemus, Director General, Grupo Oro
Besides offering the best of Grupo Oro’s content, the app also brings the following features for audience engagement:
- Embedded Facebook Feed
- YouTube launch button
- Soundcloud connectivity
- Easy access to website
“As a company we have been committed to serving in-language stations on mobile solutions to reach their global audiences. I am thrilled to launch this partnership with Grupo Oro to spread their content throughout Puebla, and beyond.”
— Elan Blutinger, CEO, AudioNow®