Reach listeners on any mobile phone.
Our innovative “Call-to-listen”™ platform allows audiences to listen to their favorite radio or television station through a simple telephone call.
Each broadcaster on the AudioNow® platform has a dedicated access number. Listeners calling in will connect immediately to the broadcaster’s live or on-demand programming. Calls use mobile minutes with no additional or incremental charge and the service does not require a smartphone, data plan or internet connection.
Why do broadcasters use Call-to-Listen™?
To bridge the digital divide.
Nearly 40% of the U.S. population does not own a smartphone, and for those that do streaming audio can mean high data costs. With Call-to-listen™ broadcasters reach listeners on any mobile phone anywhere in the U.S., including both smartphones and basic feature phones. Listener calls use regular voice minutes with no extra charge. Call-to-listen™ is available in additional select countries in North America and Europe.
To reach displaced audiences
AudioNow® connects broadcasters from around the world to displaced populations. For listeners in diaspora or far from the town or country where they grew up, Call-to-listen provides easy access to news, information and entertainment from home, in a familiar language.
AudioNow®’s call-to-listen™ platform functions in conjunction with AudioNow® Digital’s mobile apps, which means listeners may choose to use their data plans in order to listen to radio stations, or voice minutes through a basic telephone call from any phone–thus limiting technological and economic barriers.
To offer on-demand content
With Call-to-listen™ broadcasters can connect both live and on-demand content. Listeners calling in will hear a short audio menu of listening options. To hear the broadcast live listeners are prompted to press #1 on the keypad, to listen to select programs from the previous week listeners are prompted to press #2-9.
For listener statistics
With Call-to-listen, AudioNow® helps broadcasters learn more about audience behavior. AudioNow® broadcasters receive daily and monthly audience statistics summarizing total listener calls, calls per hour and the average length of a listener’s call session.
The average listener on the AudioNow® platform calls three times per day and listens for 23 minutes each session.
Sample Call-to-Listen™ Numbers