Making it in America, with Armando Guzman
Content available to AudioNow Broadcasters
August 10, 2016
AudioNow®, the number one call-to-listen platform in the world and a diversified mobile media company serving U.S. Latino audiences and other multicultural communities, today launched their first Original Content Series: Haciendola en America (Making it in America), Con Armando Guzman.
With this new Original Content Series, AudioNow’s Latino audience can learn through a rich-audio-experience the challenges associated with what it takes to Make it in America. The informative vignettes, will cover some of the most specific issues that Latinos face when living in the U.S. With a dedicated team of researchers and personal experiences, Armando Guzman brings his 30 years of journalism experience and global brand to cover in detail how to overcome pitfalls and what steps to take to achieve the American Dream.
AudioNow’s Original Content Series also presents advertisers with a new, interactive and immersive platform to reach targeted U.S. Latino demographics, through specific area codes and zip-codes without any waste of ad revenue.
“We have created a completely new and efficient way for our advertisers to reach the U.S. Latino audience through specific targeted messages delivered in a pre-roll format prior to the listener enjoying their favorite programming. Because the listener is calling in to a local access number, AudioNow® can uniquely deliver messages to specific locations and demographics,” said Rolo Duartes, President of AudioYa, the content and multicultural division of AudioNow®. “We have fortified the call-to-listen engagement with advanced algorithms, maximizing options for our advertising partners to build and customize their marketing plans.”
Broadcasters will also benefit from the acquisition of original content. AudioYa, will allow AudioNow® partners the opportunity to expand their audience through original programming by syndicating this and other Original Content Series through their assigned numbers on the AudioNow® platform.
“We have created a call-to-listen platform which has over 160 million sessions yearly and is ripe for these hyper-marketing capabilities. We will provide advertisers and brands with real time response, behavioral targeting and lead generation opportunities. Moreover, we will be able to target general market audiences, through the AudioNowSports platform which will include SEC Football, Nascar and the NFL,” Duartes added.
AudioNow® has a cutting edge analytics dashboard, which includes customized reports regarding listener interactions, demographics and overall engagement with actionable insights to guide their valued advertising partners’ spot choices.